Choosing Wisely Canada (CWC) has been on a roll lately with some exciting initiatives, including reaching out and empowering medical students to be leaders for change.
They've also just launched the patient-focussed part of the website, started ramping up the 10 million challenge, and upped the PR push to advocate for culture change with the slogan "More is not always better."
I love that the campaign is growing beyond creating lists about unnecessary and harmful tests and treatments, and blossoming into a strong organization that is beginning to tackle some of the drivers of overtesting and overtreating at the root of the problem.
I always worried that CWC wouldn't do enough "big picture" stuff, but I am so very glad to be proven wrong!
Check out the new patient portal or join the 10 million challenge, a Canada-wide collective action initiative to help prevent 10 million unnecessary tests and treatments by the year 2020. And, keep a close eye on Choosing Wisely Canada because I have a feeling there's a lot more to come!