I have used social media extensively to advance my advocacy for the Less is More Medicine movement. This includes blogging here to share the latest research and opinions, tweeting @LessIsMoreMed to spread the word, participating in related discussion groups (eg. Teaching Value in HealthCare on Google+), and using LinkedIn to connect with colleagues in my province who are also engaged in health care transformation. I also listen to podcasts (like the BS Medicine Podcast) to keep up to date on the latest studies relevant to this area and prescribe YouTube videos (like those of Dr Mike Evans) to patients to help them join me in shared decision-making or to help them self-manage using less harmful and costly measures.
Curious about how to use Social Media in your professional existence as a health care provider?
There is also an accompanying handout which highlights some of the key resources that will help guide you to (safely) using HCSM professionally.
The talk and handout present a fairly superficial overview of how one might use social media to advance a clinical or advocacy agenda, but hopefully it gives you a taste of how you might use this technology meaningfully. Or, it might encourage you to not use it at all, which is also a valid choice!
For me, #hcsm has been the foundation for this Less Is More work. It is the means by which I can make a big splash with no budget (other than my own investment of 'spare' time and web hosting fees), grow my expertise (with no advanced degree in health policy), and network with heavy hitters in this field (who I would otherwise be unable to access).
It is an incredibly powerful tool.